top of page
Offering traditional Chinese herbal treatments for a range of health conditions
Project Overview
In the Fuheng Herbs project, I designed and refined a shopping app for traditional Chinese medicinal products, aimed at providing a seamless online shopping experience that allows users to effortlessly browse, select, and purchase their desired products.
Design Challenge
The challenge was to design a user-friendly mobile app that provides detailed product information and a fluid shopping experience, focusing on streamlined navigation, clear product categorization, and an efficient checkout process.
Main functional directions
Fuheng Herbs App Showcase
Video produced by Minghui Wang
Project Results
In the Fuheng Herbs e-commerce app project, I was fully responsible for the product interface design, significantly enhancing user experience and business value. These optimizations resulted in a 394% surge in product page views and achieved 4,231 search displays in the App Store through precise data-driven SEO strategies, increasing total downloads by 565%. Additionally, our improvements increased the average sessions per active device to 3.07. These measures not only significantly boosted the app's user activity and download numbers but also earned Fuheng Herbs App widespread acclaim, particularly for its intuitive user interface and straightforward shopping process, effectively driving the company's sales growth.
bottom of page